Getting your comments approved on social media and blog sites


Most social media sites and blogs that allow comments on articles and other content usually use a gatekeeper system to reduce the amount of spam and spurious information on their site. Like clockwork, I spend upwards of two hours each Saturday morning sorting through comments that have been held by the system for review. I like to keep my social media sites and my media professor site clean and simple. I’m probably not alone.

I assess the value of social media and media blog sites not only by the articles and information content contributed by the authors but also the comment content that they allow on their site. Admittedly, sorting through thousands of comments each week takes time, and too often spam gets through my manual work anyway. If you truly want to contribute and add value with your comments, there are a few simple guidelines to follow to make sure that your comments—and sometimes links—get approved and published.

First, your comment(s) should demonstrate that you’ve actually read the article. Since much of the content I post I’ve written myself, I can quickly spot comments that have nothing to do with the subject matter. I hit the trash or spam buttons on non-germane comments without further consideration. If you’re new to a particular subject matter being discussed or want to know more, take some time to learn about the subject before you post your comments. You can readily seek additional information about a particular topic from the author. Just ask.

Second, your comment(s) should add value to those who will read through the comments section. Remember, you’re commenting about a topic that the blogger has already written about that provides you with subject matter to discuss. So your comment should complement the main article in some way. Do you agree or disagree with the author? Do you have additional points that should have been made? What is your perspective on the topic? These comments are valuable feedback and provide the author of social media and media blogs with the right reasons and justification to allow your comments.

Third, your comment(s) should be about the article and not personal attacks on the author or other commentators. I almost always remove comments that are vicious tirades against another commenter. I want people from all around the world to have the freedom to speak their mind but with respectful discourse. I won’t provide a forum for hate speech, and if this is your idea of contribution then you need to start your own blog for haters. Good luck with that! People can disagree with anything I write, and I will gladly allow divergent comments that are thoughtful and respectful.

Fourth, your comment(s) should not be filled with blatant advertising and back links for weight loss, diet pills, easy get rich quick schemes, etc. Although my comment section is by default set to “no follow” links allowed, I go through and delete these from the actual comments themselves since they most often offer no value to my readers. All commentators are allowed to list their website on their user profile, but posts that are nothing more than phony praise for me and/or overt advertisement (back links included) for some Internet marketer and their get-rich-quick scheme get deleted. Again, with thousands of comments each week, I sometimes miss these, and when I do find them later I mark them as spam and delete the user account.

Allowing comments on social media and media blogs can be a blessing and a curse. In fact, many bloggers have done away with comment sections altogether due to spammers and the black hat tactics employed by them. The reason I write the media professor blog is to share and inform, and I want to engage my readers by inviting their comments. Because I value these comments, I make the effort each week by editing out poor quality comments. By following these simple guidelines, you can ensure that your comments get published and make the life of a blogger a little easier. Comments welcome.

About the Author:

Dr. John Weidert is an independent educator, communicator, and practitioner of educational and organizational leadership, communication, and media studies.